01
Research & strategy
Business, competitor, keyword and search-intent research. Priorities first; content calendar second.
White-label SEO + AI visibility · September 2026
More search work than your team can comfortably carry?
Kato360 takes ownership of the SEO work that tends to stack up: research, content, technical SEO, AI visibility, local, authority, publishing and reporting. Most of our delivery is white-label for other agencies, but we also work directly with businesses and support in-house marketing teams when capacity is tight.
70Active account records in the current operating database
5Agency partners across the US, UK and South Africa
10Broad industry groups across the current portfolio
2020–26Current relationships include accounts that started as far back as 2020
01 / Services
What we take off your plate
The brief can be one workstream or the full programme. We are useful when the strategy is clear but the team needs dependable delivery — or when the strategy itself still needs to be built.
02
SEO & search visibility
On-page work, commercial pages, site architecture, indexing and ongoing optimisation.
03
AI visibility
Entity clarity, answer-led content, topic coverage, structured information and external trust signals.
04
Content strategy & creation
Blogs, service pages, location pages, money pages, FAQs, PR content and website copy.
05
Technical SEO
Audits, crawl/index issues, redirects, metadata, schema, sitemaps, robots controls and site health.
06
Local SEO & GBP
Business information, profile optimisation, local pages, reviews, citations and map visibility.
07
Digital PR & authority
PR, backlinks, citations, brand mentions and off-site authority tied to the search strategy.
08
Publishing & reporting
From approved document to live page, QA, performance tracking and the next optimisation cycle.
02 / Where we fit
Built for teams that are already busy
We do not need to replace the team that is already there. The useful role is often much simpler: take ownership of the search work that keeps getting pushed to next week.
Agency partners
Behind your brand
Overflow or full white-label SEO delivery. We can stay invisible, join selected client calls, or operate as the search function behind the agency.
In-house marketing
Relief for an overloaded department
Useful when one team is carrying strategy, campaigns, content, website work and reporting at the same time. We take the search backlog without disturbing the wider calendar.
Direct clients
One connected search programme
For businesses that want SEO, AI visibility, content, technical work and authority managed as one ongoing programme.
Current model: direct clients + in-house marketing support + a white-label network of five agency partners across the US, UK and South Africa. White-label work is the main focus.
03 / Portfolio
The portfolio has grown with the work
This is not a revenue chart. It shows the onboarding year of accounts that are still active in the current database — useful because it shows both older relationships and the pace of recent growth.
70active account records
66with recorded starts
21started in 2026
20started in 2025
Current relationships by start year
Red bars = new active relationships · black line = cumulative04 / Footprint
One delivery team. Different markets.
The largest concentrations are in South Africa, the UK and the US. The service mix changes by industry, because a local trades business, a safari lodge and a tax firm should not receive the same search plan.
38South Africa
18United Kingdom
11United States
2Europe / International
1Australia
Home, property, construction & trades
15
Retail, ecommerce & consumer
11
Hospitality, tourism & events
11
Marketing, media & creative
9
Legal, finance & professional
9
Industrial, energy & agriculture
4
Education & training
4
Technology, telecom & B2B
3
Healthcare, care & wellness
2
Automotive & mobility
2
Source: Client Database snapshot — broad industry grouping for portfolio view.
05 / Industry snapshots
What the work looks like by industry
A few examples of how the focus changes once the market, buying journey and search environment are understood.
15
Home, property, construction & trades
South Africa 3 · UK 12
Local service SEO, location pages, technical cleanup, conversion-focused service pages, GBP work and practical content around specific jobs, repairs and buying decisions.
11
Hospitality, tourism & events
South Africa 6 · USA 5
Destination and venue search, seasonal demand, local visibility, accommodation or service pages, experience-led content and digital PR/authority.
11
Retail, ecommerce & consumer
South Africa 6 · UK 3 · USA 2
Category structure, product-support content, internal linking, technical SEO, schema and clearer information for both search engines and AI systems.
9
Legal, finance & professional
South Africa 5 · UK 1 · Australia 1 · Europe / International 2
High-trust service content, compliance-aware editorial, technical accuracy, authority building, PR and search-intent mapping around commercial decisions.
9
Marketing, media & creative
South Africa 6 · UK 1 · USA 2
Agency sites, creative studios, branding and experiential work. Often the need is an SEO layer that the existing creative team does not want to build internally.
4
Education & training
South Africa 3 · UK 1
Course and programme architecture, informational demand, commercial course pages, technical visibility and AI-search coverage around high-intent questions.
4
Industrial, energy & agriculture
South Africa 4
Technical products and services, commercial page depth, B2B search intent, content accuracy and authority in markets where generic copy performs badly.
3
Technology, telecom & B2B
South Africa 3
Complex services, long sales cycles, comparison-led search behaviour and a constant need to turn technical expertise into pages buyers can actually understand.
2
Automotive & mobility
South Africa 1 · USA 1
Local and commercial service visibility, reputation, category depth and high-intent customer journeys.
2
Healthcare, care & wellness
South Africa 1 · USA 1
High-consideration decisions, clear product/service information, careful claims, local trust and content that helps people choose rather than overwhelms them.
06 / Anonymised case
The client behind the numbers
A useful case study needs context. These results came from a South African mobility and home-care equipment retailer — not a simple brochure site.
Client background
A complex ecommerce + care environment
The business sells mobility and home-care equipment online and through a showroom, with nationwide delivery, selected rentals, medical-aid support, servicing and repairs. Its range spans wheelchairs, scooters, adjustable beds, patient lifters, pressure care and bathroom aids.
The search problem
Too much overlap. Not enough decision support.
The site already had strong category coverage, but parts of the content estate were competing with each other. Several pages targeted the same rental intent, some topics were overdeveloped, and high-consideration buyers needed clearer decision support rather than another generic article.
Consolidated commercial intent
Stopped adding near-duplicate pages where existing URLs were competing.
Stopped adding near-duplicate pages where existing URLs were competing.
Strengthened money pages
Prioritised category, service and decision-led pages with clearer commercial value.
Prioritised category, service and decision-led pages with clearer commercial value.
Used performance to choose the work
Improved, expanded or stopped content based on rankings and page performance.
Improved, expanded or stopped content based on rankings and page performance.
Connected the programme
Research, internal linking, on-page work, content and optimisation moved together.
Research, internal linking, on-page work, content and optimisation moved together.
07 / Search performance
The search signals moved
SE Ranking tracking shows a material improvement across the anonymised account. The keyword set expanded during the period, so percentage share and average position are the cleaner like-for-like signals.
34% → 97.9%Search visibility
13 → 4Average position
40 → 213Keywords in Top 10
202Current Top 5
Current tracked distribution: 202 Top 5 · 213 Top 10 · 217 Top 30. SEO tracking period: 5 Jan 2025 to 21 Sep 2026. Source: SE Ranking project data — anonymised.
08 / Cross-industry proof
Selected performance snapshots
One account can be a fluke. The more useful test is whether the same operating model can produce useful signals in very different markets.
Education & training
Top-10 share9% → 81%
791 tracked keywords currently in the Top 10. Current AI-search footprint: 993 brand-presence results, 2,455 link-presence results and 4,023 AI-opportunity traffic in the South African database.
B2B technology
Visibility37% → 71%
Top-10 share 65% → 86%, with 126 tracked keywords currently in the Top 10 and 110 in the Top 5.
Industrial / B2B
Visibility13% → 32%
Top-10 share 64% → 71%. On the small monitored AI prompt set, Google AI Overview and AI Mode each showed 66.7% link and mention presence.
Sources: SE Ranking project tracking + AI Search data, captured 21 Sep 2026.
09 / White-label model
A new hire does not remove the backlog overnight
That is where we tend to be useful. Kato360 can support the person you hire, take on overflow, or own defined workstreams while your team keeps the client relationship and strategic control.
Flexible capacity
Bring one account, ten accounts or a particular workstream. Capacity can expand without adding a permanent seat every time the portfolio grows.
White-label by default
We can work behind your brand, inside your folders, using your approval process and reporting style.
Senior strategy + production
Research, planning, content, technical work, local, publishing and reporting can sit in one delivery loop instead of being split across freelancers.
Useful to internal teams too
When a marketing department is overloaded, we can own the search backlog without disrupting the wider marketing calendar.
Start small if you want
One account. One backlog. One workstream.
Prove the working relationship first. Then expand only if it makes sense.
