»Optirank
Self Optimize.
DIY (do it yourself) SEO Platform
*AI Technology coming Q2 of 2023.
- DIY Marketing Software
- Revenue-Driven Marketing
Kato
360
Get to the top
of Google with our easy to follow steps, tailored for your website.
Optirank’s SelfOptimise SEO platform is the perfect solution for those who can’t afford to hire an SEO expert in-house.
The software provides step-by-step recommendations that will help you optimize any website, whether your own or your clients.
Additionally you can choose 1 or up to 3 add-ons for that extra SEO boost (monthly or once-off)
Not sure you’ll have the time to complete all your SEO tasks? We can help with a fully managed SEO Campaign!
How our
platform works
You know SEO is important and you want to be at the top of Google when customers search. But you don’t know how to SEO your website!
That’s where our SEO platform is going to help. It’s going to take you step-by-step through every action you need to make your website appear higher. SEO isn’t magic; it’s a process.
- SEO strategy creation -Build a bespoke SEO strategy for your website using our features
- Implementation – Implement your strategy with easy-to-follow instructions
- Tracking performance -Track and view performance with our reporting tools
Below is a short video demonstration of the software, all optional extras on this page and some client results!
Organic SEO & GBP Profile (Google Maps)
What is SEO? … SEO stands for Search Engine Optimisation. It’s the process of pushing your website to the top of the Google results when your customers are searching.
It’s not just about the Google listings… SEO also powers:
- Google local results
- Google answers
- Google images
- Google news
- Voice-assistants (e.g. Siri, Alexa)
Our software is going to help you climb to the top of these results!
- Everything as in GBP Profile + more
Every SEO Campaign includes 1 x Location (more can be purchased) and also everything needed to rank well in Organic and e-Commerce SEO. - SEO Strategy
Easily create an effective SEO Strategy. - Keyword Identification
Choosing the right keywords is the foundation of any successful SEO campaign. You need to target keywords that are relevant and achievable. - Keyword Assignment
Once you’ve chosen your keywords you need to tell our platform which pages on your website you want to appear at the top of Google’s rankings. - Blog content marketing
Creating unique, fresh content is great for SEO for many reasons. A blog or a help centre is a great hub for creating this frequent content. - Discover & Write New Blog Posts
Use our AI-writing assistant, the Content Wizard, to create a draft blog post for any of the SEO-friendly blog titles suggested. - Competitor Research
Competitors are a gold mine when it comes to SEO. When you’re building an SEO strategy you need to review your competitors to see what you can learn and apply. - Your SEO to-do list
Our SEO action engine is the beating heart of our platform. This is going to show you exactly what SEO actions you need to make every month to improve your rankings in Google. - Simple, easy to use
We don’t just give you SEO tasks to complete, we tell you exactly why we’re making this recommendation! We want our customers to learn as they go. - Building Backlinks
Building backlinks is very important for SEO. A ‘backlink’ is a link from a website to your website. These act as ‘votes’ for your website in Google’s eyes. - Keyword Tracking
Once you start your SEO campaign it’s super important to track your rankings. SEO is a gradual process and takes time, and you need to track how visible your website is in Google. - Traffic
Keep an eye on traffic to your website with our traffic reporting feature. Our platform connects up with your Google Analytics account and shows you the key data you should be reviewing. - SEO Reporting
Share up-to-date reports of the progress you’ve made. All the important insights such as how you’re ranking, traffic and next steps are easily shareable so your or your team is updated. - SEO Academy
Complete your journey from SEO beginner to SEO pro with our easy-to-follow online courses.
Enterprise Media Room
Social Signal Media Press Release Strategy via an Enterprise Media Room :The core concept of this strategy revolves around utilizing Social Signals to build trust, primarily through the distribution of Press Releases. The crucial aspect of this strategy is ensuring that the first attribute in the Press Releases is directed towards the client’s website, as it holds significant importance.
Normally, when Press Releases are indexed, the initial release is associated with the specific press release platform rather than the client’s website. To overcome this limitation and maximize the SEO value for the client’s site, we embed a script on their website, creating a dedicated “media room.” By attributing the first release to the client’s website, we observe a substantial difference in ranking results. Moreover, the integration of social media further enhances the creation of E-A-T (Expertise, Authority, Trust) signals to Google, ultimately fostering trust and positively impacting rankings.
While Press Releases typically remain live for around 30 to 60 days, our strategy extends their lifespan to approximately 90 to 120 days. Additionally, we are planning to introduce prominent platforms like Yahoo News for wider coverage, albeit at additional costs.
This strategy yields fast results, generally within 1 to 3 months, and is effective for both Maps and Organic rankings, including e-Commerce shops.
NOTE: SEO is still a long term strategy and should be treated as such it is also NOT a silver bullet or magical strategy, it simply creates TRUST in Google’s eyes. (once a site ranks Google Rankbrain comes into play so a site should be well optimized for visitors)
The Media Room is installed simply by adding a small bit off code to a website (and each media room needs a location so address, phone etc)
EEAT: https://ahrefs.com/blog/eat-seo/
Rankbrain: https://backlinko.com/google-rankbrain-seo
Technical SEO, Content, Base links etc is still very important as well!
- PR Distribution >
Our platform creates a permanent archive of every PR pickup from every site. - Live Google Map Display >
Your Google MyBusiness listing will be pushed live through API calls to display the Google Map of the GMB listing on the live media sites. - Proper Sourcing and Attribution >
All press releases published on our platform are instantly published to the source/target site FIRST creating a permanent archive of your press release on the target site - Content
Client can either send then own content to as (max 3x links) or we can provide Press Release content (depending on the niche, content varies from 400 to 2000 words) - Monthly or Once-Off
As our PR’s generally stick 120 days to lifetime you can choose to buy monthly or as needed
User Behaviour Signals
User Behaviour Signals: Our platform employs an advanced system designed to enhance the User Behaviour Factors and Social Signals of websites and videos, thereby offering valuable services for their promotion.
We adopt a Premium approach that goes beyond mere numbers and counters, focusing on converting user interactions into genuine value.
Clients can buy credits and is bought in increments per keyword (note, 1 main keyword normally ends up rankings for multiple variations)
Within the first monthly purchase, we also setup a base traffic campaign to the homepage and the main keyword page
- Visits Origin
Our system utilizes dedicated static IP addresses from native users in the USA. We strictly adhere to white hat networks and do not employ proxies. - Enhanced Rankings
We have the capability to improve rankings on popular search engines such as Google, Bing, Yahoo, and even YouTube. - Smart Traffic
By attracting visitors from diverse sources, including prominent platforms like Facebook, Twitter, as well as direct and referral traffic, your website gains trustworthiness and credibility. - Monthly or Once-off
a Campaign can be run as needed, clients can choose monthly or once off (although as with all SEO, sustainable monthly campaigns give the best results)
LinkBoost Standard
LinkBoost STANDARD Package
Note each package has a variety of backlinks. Generally we start with foundational backlinks as well as social profiles (for each of the 3 packages, just amounts differs). And we then go over to niche edits, guest posts and social signals (there is allot more but too many to list)
We don’t do all backlinks as displayed below as we monitor progress (through Optirank we build out specific links and amounts every month based on your chosen keyword in Optirank. We also keep in mind anchor text we build monthly.
This ensures a diverse baclink portolio!
Backlink building is crucial for SEO because it plays a significant role in determining the credibility, authority, and visibility of a website on search engines. When other reputable websites link back to your site, search engines view it as a vote of confidence, indicating that your content is valuable and trustworthy.
Backlinks act as a signal of endorsement, influencing search engine algorithms to rank your website higher in search results.
High-quality backlinks not only drive referral traffic to your site but also indicate to search engines that your content is relevant and deserving of organic visibility.
By strategically building a diverse and authoritative backlink profile, you can enhance your website’s SEO performance, increase organic traffic, and improve your chances of ranking well for relevant keywords.
- Citations
Citations in SEO are mentions of your business on other websites. They include important details like name, address, phone number, and website. Citations help search engines validate and trust your business. - Foundation Links
Foundation links in SEO are high-quality backlinks from reputable sources that establish a website's credibility and improve its search ranking. - Social Profiles
Social profiles for SEO are online accounts on social media platforms that help improve visibility, generate backlinks, and increase content engagement and amplification. - Guest Posts
Guest posts for SEO are content written by someone and published on another website, aiming to reach new audiences, gain backlinks, and build industry connections. - Social Signals
Social signals for SEO are metrics of social media engagement and activity that can impact search engine rankings by indicating content popularity and relevance.
LinkBoost Pro
LinkBoost PRO Package
Note each package has a variety of backlinks. Generally we start with foundational backlinks as well as social profiles (for each of the 3 packages, just amounts differs). And we then go over to niche edits, guest posts and social signals (there is allot more but too many to list)
We don’t do all backlinks as displayed below as we monitor progress (through Optirank we build out specific links and amounts every month based on your chosen keyword in Optirank. We also keep in mind anchor text we build monthly.
This ensures a diverse baclink portolio!
Backlink building is a vital component of SEO due to its impact on a website’s credibility and visibility.
Backlinks serve as endorsements from other reputable websites, signaling to search engines that your content is valuable and trustworthy.
These links act as votes of confidence, influencing search engine algorithms to rank your website higher in search results.
By actively building a strong and diverse backlink profile, you can enhance your website’s authority, increase organic traffic, and improve its chances of ranking well for relevant keywords.
- Same as Linkboost STANDARD
Same as Linkboost STANDARD, but with more links, higher domain authority links and additional link types - Niche Edits
Niche edits for SEO involve strategically placing backlinks within existing content on established websites to improve search engine rankings and drive organic traffic.
LinkBoost Elite
LinkBoost ELITE Package
Note each package has a variety of backlinks. Generally we start with foundational backlinks as well as social profiles (for each of the 3 packages, just amounts differs). And we then go over to niche edits, guest posts and social signals (there is allot more but too many to list)
We don’t do all backlinks as displayed below as we monitor progress (through Optirank we build out specific links and amounts every month based on your chosen keyword in Optirank. We also keep in mind anchor text we build monthly.
This ensures a diverse baclink portolio!
- Same as Linkboost PRO
Same as Linkboost PRO, but with more links, higher domain authority links and additional link types
info@kato360.io
+1 786 822 5165Our Clients.
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