Digital marketing, also called online marketing, is the promotion of brands ie business offering services or products, connecting with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

Using digital marketing techniques, you can reach a global audience in a way that’s cost-effective, scalable and measurable. Some of the key benefits of digital marketing include: The ability to interact with your prospects and learn exactly what they are looking for i.e. get to know your customers better!

The main difference between digital and traditional marketing is the medium through which an audience encounters a marketing message. While traditional marketing uses traditional media like magazines and newspapers, digital marketing uses digital media, such as social media or websites.

An AI marketing tool is a software or platform that uses artificial intelligence technology to create automated decisions. These decisions are based on collected data that’s analyzed and interpreted together with the market trend. The goal is to develop a marketing strategy that anticipates the buyer’s next move.

Your strategy is hugely dependant on your marketing budget. More budget affords more services which in turn reaches a larger audience. It also depends on who your ideal client is, location and what your ultimate goal is that you want to achieve.

A common rule of thumb that most brands use is to spend around 7-10% of the overall revenue on marketing activities. Of that amount, around half of it should go towards digital marketing initiatives.