Resilient Roofing Ltd

Case Study

Roofing Specialists in London


✓ DFY Digital Marketing	✓ Revenue-Driven Marketing

Client Overview

Company: Resilient Roofing Ltd
Industry: Residential & Commercial Roofing
Website: www.resilientroofingltd.com
Location: London, UK

Resilient Roofing Ltd is a professional roofing company serving London with a focus on South West London. Prior to Kato360's engagement, the business had a one-page website and minimal search visibility. In a city known for its extremely competitive roofing SEO landscape, the challenge was to generate sustainable, high-ranking search visibility — without shortcuts or spam tactics.

Business Goals

Resilient Roofing Ltd primary goals were to:

Generate Organic Leads: Generate local roofing enquiries via organic search
Improve Rankings: Improve rankings for key service terms such as “roofers south west london” and “roof repair”
Build Brand Authority: Build a scalable, multi-page site structure for long-term growth
Scale Presence: Outrank entrenched competitors in Google despite low starting authority

Challenges

Before engaging with Kato360, Resilient Roofing faced a number of barriers early on:

Under-optimized Site: The site consisted of a single page with no service structure or local targeting
No Keyword Rankings: No keyword rankings for competitive non-branded search terms
No Authority: Zero authority in a highly saturated SEO market
Strong Competition: London roofing space is dominated by long-standing domains and aggressive SEO tactics

Kato360's SEO Strategy

Strategic Site Expansion

We transformed the one-page site into a structured website with multiple SEO landing pages, each targeting specific services, areas, and user intent. These included:

Localised service pages for “roof repair in South West London”
Optimized blog content like “Complete Guide to Roof Repairs in London”
Structured internal linking and schema enhancements for local signals

Technical & On-Page SEO

We conducted:

Page speed and Core Web Vitals improvements
Meta title and H1 alignment based on SERP analysis
ALT tags, image compression, and mobile responsiveness audits
Proper use of service schema for Google-rich results support

Content Strategy

We rolled out long-form, intent-driven content aligned with both search demand and user conversion patterns. This included pages for:

Roof repairs and maintenance
Flat roofing, chimney repairs, and new construction roofing
Location modifiers (e.g., “roofer Battersea,” “roofing South London”)

Ethical Link Building and Authority Growth

By securing contextual backlinks, citation listings, and legal niche placements, we drove authority growth without black-hat shortcuts. These efforts contributed to improved trust, indexation, and keyword climbing.

Results & Performance Highlights

Ranking Growth

Resilient Roofing now ranks on page one for dozens of high-intent, local keywords:

“roofing south west london”: #21 → #3
“roof contractors near me”: unranked → #8
“roof repair south london”: unranked → #10
“roofing construction”: unranked → #5
“roofing london”: unranked → #17 (previously as high as #5)

These gains followed structured content expansion, link acquisition, and technical refinement over a 6–8 month period.

Google Search Console Data

Direct-from-Google keyword positions validate the rankings reported in tracking tools:

“roofer battersea”: #2
“roofers south west london”: #2.4
“roof repairs and maintenance”: #5
“client roofing”: improved 12 positions
“roof maintenance contractor”: improved 27.5 positions

This confirms visibility for both branded and non-branded high-commercial-intent searches.

Organic Traffic Growth

From July 2024 to May 2025 (GA4):

3.6K active users (↑22,262%)
3.6K new users (↑22,212%)
24K total events (↑30,543%)

SEO efforts generated a flood of first-time, engaged traffic, replacing near-zero baseline visibility prior to campaign launch.

Channel Engagement (GA4)

Organic Search = 51% of all sessions
Engagement rate = 54.33% (highest among all traffic sources)
Average engagement time per session = 23s
Organic traffic outperformed direct and social on both volume and quality

Competitive Benchmarking

Company	Top 5 / 10 / 30	Avg. Position	Keywords	Domain Trust
Resilient Roofing	18 / 9 / 28	21 (↑6)	4,623	15
London Roofing Ltd	23 / 13 / 14	29 (↓3)	2,565	16
No1 Roofing	20 / 8 / 9	46	2,061	15
RJ Evans Roofing	0 / 1 / 2	93	7,189	17

In just under 12 months, we transformed Resilient Roofing from a one-page site into a Top 3 contender in one of the UK’s most competitive local SEO industries.

With a strategy grounded in content architecture, technical SEO, and ethical authority building, we helped Resilient Roofing dominate for key London roofing terms — all while competing against larger, more established brands.

This case study demonstrates that technical precision, smart keyword targeting, and persistent content execution can outperform bigger budgets in high-stakes SEO environments.