Vinova

Case Study

Dominating Renewable Energy Recruitment in Australia (and Beyond)


✓ DFY Digital Marketing	✓ Revenue-Driven Marketing

Client Overview

Company: Vinova
Industry: Recruitment
Website: vinova.com.au
Location: Australia

Vinova is a specialized recruitment agency connecting top-tier talent with companies in the renewable energy sector. Based in Australia, their goal was to become the go-to resource for companies hiring in solar, wind, and transmission, while also attracting job-seeking professionals in these fields. Kato360 was brought in to transform their minimal online presence into a dominant authority across national and regional markets.

Business Goals

Euphoria Telecom's primary goals were to:

Generate Organic Leads: Generate consistent organic leads from high-intent job seekers and energy companies
Improve Rankings: Rank nationally in Australia for competitive renewable energy staffing terms.
Build Brand Authority: Build brand authority through long-form content and topical pages.
Scale Presence: Scale presence into New Zealand (without direct targeting).

Challenges

Before engaging with Kato360, Euphoria faced several challenges:

Under-optimized Site: Static, under-optimized site with limited topic depth.
No Sub-pages: No pages for specific sub-industries or services (solar, wind, staffing).
No Organic Leads: Zero organic leads and no keyword tracking.
Strong Competition: Strong competition from SEEK, Indeed, and similar job boards.

Strategy Implemented

Content & URL Expansion

We developed new landing pages, long-form blogs, and sector-specific recruitment content:

Pages for “solar energy staffing,” “wind energy recruitment,” “renewable energy jobs in Australia”
Topical articles such as “Top Careers in Renewable Energy” and “How to Get Hired in the Sector”
Region-specific variations to capture broader intent.

Technical & On-Page Optimization

Implemented semantic SEO and schema markups.
Improved internal linking and URL hierarchy.
Optimized H1s, meta titles, and performance metrics for speed and mobile.

Authority Building & Link Acquisition

Targeted niche editorial placements and citations.
Supported indexation of deep pages by earning contextual links.
Built trust over time with ongoing updates and keyword-targeted content refreshes.

Results & SEO Wins

Organic Rankings Skyrocket

Renewable energy recruitment – #2 AU / #17 NZ
Renewables recruitment – #2 AU / #9 NZ
Solar energy staffing – #2 AU / #11 NZ
Wind energy recruitment – #4 AU / #28 NZ
Renewable energy recruiter – #4 AU / #8 NZ

These are high-conversion keywords, many with national commercial intent, now ranking in the top 5 of Google.

Traffic Growth: From Zero to Thousands

Between March 2024 and May 2025, Vinova experienced explosive growth:

4,800 active users (↑ 4,690.1%)
38,000 total events (↑ 4,421.6%)
4,800 new users (↑ 4,686.1%)

This increase stemmed entirely from organic SEO and long-form content, with no paid ads.

Leads Generated: 0 → 45–53/month

With stronger visibility and conversions, Vinova now averages:

45 to 53 organic leads/month
Through form fills, direct calls, and CV submissions
Many for specialist roles in renewables, solar, and wind sectors

This proves SEO is not just bringing clicks — it's driving business.

International Visibility Gained

Even without targeting NZ directly, Vinova now ranks in New Zealand for:

“renewables recruitment” (#9)
“solar energy staffing” (#11)
“energy sector recruitment” (#23)

This organic spillover opens cross-border lead opportunities and future expansion pathways.

Competitive Analysis: Vinova Outranks Larger Industry Sites

Despite entering a highly competitive niche, Vinova is now outranking or closely competing with major players, including job boards and clean energy portals. Here's how it compares across SEO performance:

Vinova – 24/9/27 (Top 5/10/30) | Avg. Pos: 35 | Indexed: 93
Google Australia (Job Listings) – 10/4/9 | Avg. Pos: 25
Google NZ – 5/2/8 | Avg. Pos: 53

Vinova holds more Top 5 and Top 30 rankings than all competitors in its core segment. While larger job platforms appear for many terms, Vinova’s hyper-relevant content strategy allows it to outperform more generic listings in visibility and intent.