eCommerce SEO helps your online store get found on Google by the people already searching for your products. With the right strategy, you’ll drive free, high-converting traffic, boost sales, and reduce ad spend — all while building long-term visibility. Start optimising your store today and turn searches into sales.
What makes our Media Room strategy so effective for e-Commerce?
The main concept of this strategy is Social Signals to create trust. This is achieved by Press Releases with the 1st attribute going to the client's website - this is VERY IMPORTANT.
With all Press Releases, the 1st indexed press release is attributed to that specific site. Normally, the client's site doesn't get the full SEO value. What we now do is embed a script on a client's website for a "media room" and when press releases are done, the 1st attribute goes to the client's website - creating a MASSIVE difference in ranking results.
Combining this with social media creates massive E-E-A-T signals to Google. We create TRUST, and a trustworthy site ranks well.
Timeline & Results:
• Press Releases are normally live 30-60 days, we keep them live 90-120 days
• Strategy works quickly (1-3 months)
• Works with Maps and Organic (also for e-Commerce shops)
• Planning to bring in BIG sites like Yahoo News at additional costs
Important Notes:
SEO is still a long-term strategy and should be treated as such. It is NOT a silver bullet or magical strategy - it simply creates TRUST in Google's eyes. Once a site ranks, Google RankBrain comes into play, so a site should be well-optimized for visitors.
The Media Room is installed simply by adding a small bit of code to a website (each media room needs a location - address, phone, etc).
Live Client Examples:
Technical Resources:
E-E-A-T: https://ahrefs.com/blog/eat-seo/
RankBrain: https://backlinko.com/google-rankbrain-seo
Technical SEO, Content, Base links etc. are still very important as well!
(once-off) R3000 excl VAT Setup
On-page Optimization (content, H tag hierarchy, internal links, external links or co-citations)
SEO software installation setup and optimized (WordPress & Shopify)
Backlink Profile check (toxic backlinks)
Google Property Setup (Analytics / Search Console / Google Business Profile) this will also incl sitemaps submission to GSC
Site loaded onto SERanking.com (keyword tracking)
Monthly Reports via SERanking.com
All campaigns are “fully managed” this simply means we make changes monthly to a campaign, depending on Google rankings and other factors, in order for us to get better results for our clients!
These packages are for Local SEO or GBP (Google Business Profile), with a focus around your physical location.
We also offer Organic, National, International and e-Commerce SEO, which we quote separately for as there is allot of factors we take into consideration like niche, location, competitors etc.
The key differences between Local SEO, Organic SEO, and Google Ads (PPC) are:
Each has its strengths: Local SEO is best for businesses targeting a specific area, Organic SEO builds long-term credibility, and Google Ads delivers immediate visibility for targeted searches.
This package is designed for businesses focusing on local SEO. It includes Google Business Profile (GBP) setup and optimization, two monthly GBP posts, monthly backlinks, the creation of local SEO location pages, tracking of up to 10 keywords, on-page optimization, backlink profile checks, foundational backlinks for the initial three months followed by 10+ monthly links, SEO software installation for platforms like WordPress and Shopify, setup of Google Analytics and Search Console, and monthly reporting via SERanking.com.
This plan encompasses all features of the Local Essentials package, with enhancements such as four monthly GBP posts, two local SEO location pages created monthly, tracking of up to 25 keywords, and an increase to 20+ monthly backlinks after the initial three months. Additionally, it includes one blog post ranging from 1,000 to 2,500 words to bolster content marketing efforts.
For businesses seeking a comprehensive approach, this package builds upon the Growth Plan by offering eight monthly GBP posts, three local SEO location pages per month, tracking of up to 50 keywords, and 30+ monthly backlinks post the foundational period, incorporating a mix of guest posts, Web 2.0 links, niche edits, and Google stacks. The package also provides one blog post and one media room press release each month, both ranging from 1,000 to 2,500 words, to enhance content outreach and public relations.
Our pricing structure is designed to offer flexibility and scalability, allowing businesses to select a plan that aligns with their growth objectives and budget. Each package aims to deliver measurable improvements in search engine rankings, increased organic traffic, and a stronger online presence. By focusing on key elements such as GBP optimization, quality content creation, strategic backlink building, and comprehensive on-page and technical SEO, we strive to provide a holistic approach that drives sustainable digital success for our clients.
Kato360 has been an incredible partner for our business, providing top-tier SEO services and precise funnel segmentation for some of our clients. Their expertise, professionalism, and results-driven approach have exceeded our expectations every step of the way. The team is responsive, innovative, and truly understands how to deliver measurable improvements. I highly recommend Kato360 to anyone looking for reliable and effective digital marketing support!
We would like to express our deepest gratitude to Hein and his amazing team at Kato360 for their unwavering support over the past few years. Their wealth of knowledge, dedication, and willingness to go the extra mile without hesitation have been invaluable in helping grow and strengthen our business.
Hein and his team have consistently delivered exceptional results and provided outstanding service, always approaching challenges with creativity and professionalism. We truly appreciate all they have done and cannot recommend Kato360 highly enough to anyone looking for a reliable and results-driven digital marketing agency.
Thank you for being such an integral part of our journey!
Themi and Labworks Team
Heinrich and his team have helped to lift our new business in Australia to the front page, which is where we need to be!
This team really understands digital marketing and made a huge difference for us!
Their expertise in online growth is unmatched. We saw results quickly! Highly recommend!
eCommerce SEO is the process of optimising your online store to rank higher in search engine results. It includes improving product pages, category pages, technical setup, and content so potential customers can find your products organically on Google.
SEO drives free, long-term traffic from people actively searching for what you sell. Unlike paid ads, SEO builds visibility over time, helps reduce customer acquisition costs, and increases trust through higher search rankings.
Optimise product pages by including unique product descriptions, relevant keywords, fast-loading images with alt tags, and clear meta titles/descriptions. Also ensure you have structured data (schema markup) to improve how your products appear in Google.
SEO is a long-term strategy. You may see early improvements in 3–6 months, but substantial growth typically happens over 6–12 months, especially for competitive niches. Consistency and proper technical setup are key.
Top mistakes include: duplicate content across product pages, ignoring mobile speed, poor internal linking, weak product descriptions, and missing schema markup. These issues can hurt rankings and user experience.
Yes, especially if you're using platforms like Shopify, WooCommerce, or BigCommerce, which offer SEO tools and plugins. However, for long-term growth, many businesses hire an SEO expert or agency to manage audits, strategy, and optimisation.
Complete the online form and a representative will get back to you within 24hrs after full review of your application. Upon acceptance strategies normally takes 3 – 5+ working days.
View our full policy HERE
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